The Spot Coffee
Brand Identity
The Spot is an original coffee brand fully created by me, from its brand identity to its complete visual language.
The logo design, coffee packaging, and a range of branded merchandise were all developed as part of a cohesive creative process. The brand stands out through its minimalist approach and soft pastel color palette, which together create a modern, warm, and approachable aesthetic. In the coffee packaging design, visual elements inspired by the cultural identity of each coffee’s country of origin were used to emphasize the uniqueness of the beans. This storytelling-driven approach adds depth to the brand while creating strong visual impact on the shelf. The Spot offers a consistent and distinctive brand experience that balances simplicity with character.
